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We Believe in Energy Choice We want electricity consumers in the U.S. to have a choice of the most reliable, transparent, and innovative options available.

Unfortunately, energy policy in many states across the nation hasn’t evolved for decades, and the rules often make it nearly impossible for consumers to understand, evaluate, and choose the electricity options best suited for their home or business.

That’s why new policies are needed to do what should’ve been done decades ago: provide Americans in every state with a truly competitive electricity marketplace that gives consumers real choice and better results.

With true electricity choice as our goal, American consumers are the prime beneficiaries of the Choose Who You Use campaign:

Require electricity service providers to meet higher standards to sell electricity.

Allow every consumer to find an electricity plan that fits their budget, priorities, and values. 

Strengthen consumer protections from unfair, misleading, and deceptive practices – including a “consumer bill of rights” and an end to intrusive door-to-door solicitations.

Drive market and product innovation and competition between retail electricity providers, which not only best serves consumers but also more directly helps close the gap between cleaner, innovative energy and accessible energy options.

Promote the adoption and development of clean energy including solar, wind, and other green resources, and advance renewable energy accessibility and feasibility.

Support low and moderate-income residential consumers through dedicated funds, collected from the retail suppliers – NOT taxpayers.

Choose Who You Use wants a better deal for electricity consumers in the U.S. 

It’s America’s Energy. Choose Who You Use.